About Visa Bill Pay

Visa Bill Pay is a unique online service that enables cardholders with Visa branded credit cards issued by any Visa member to conveniently make their bill payments using their Visa Credit Cards. This is the first such service for cardholders in the Asia Pacific region and is currently available for cardholders in India. This service is offered by IndiaIdeas.com Limited, who provides and manages bill payment services in India under the brand of ‘BillDesk’, under a service contract with Visa, the world’s leading payment brand.

Visa International

Visa is the world's leading payment brand generating more than US$3 trillion in annual card sales volume. Visa has unsurpassed acceptance in more than 150 countries. The Visa organization plays a pivotal role in developing innovative payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa is a leader in Internet based payments and is pioneering the creation of u-commerce, or universal commerce, the ability to conduct commerce anywhere, anytime, and any way. More information about Visa International is available at www.corporate.visa.com

Visa Asia Pacific

In Asia Pacific, Visa has a greater market share than all other payment card brands combined with 62 percent of all card purchases at the point of sale being made using Visa cards. There are currently 238 million Visa-branded cards in the region. In 2004, US$475 billion was spent at point of sale or withdrawn from ATMs in Asia Pacific using Visa cards. Visa Asia Pacific’s Internet address is www.visa-asia.com

About IndiaIdeas.com

IndiaIdeas.com Limited a leading provider of financial electronic commerce services in India. The Company offers its services under the brand label of ‘BillDesk’ and is focused on leveraging technology to enable banks, businesses and other institutions to present invoices, statements and bills to consumers or businesses and receive payments against them. It operates as a neutral service bureau aggregating multiple banks and billing companies onto a common standards based platform and across multiple electronic channels. Today, BillDesk is the preferred choice of bill payment services among Banks and Billing Companies in India. Over 20 of India’s largest Banks including State Bank of India, Citibank, HDFC Bank exclusively partner with BillDesk for offering Bill Payment services to their customers. India’s top billing companies across diverse sectors, including LIC, SBI Life Insurance, MTNL, Reliance Infocomm, Vodafone, Airtel, Tata Teleservices, Reliance Energy etc use the BillDesk network to offer comprehensive electronic payment services to their customers. More information about IndiaIdeas is available at www.billdesk.com